Monday, November 5, 2007

EzSeer: A new UofA spin-off company

Greetings World

My name is James Ortlieb and I am COO of the newly minted
EzSeer software company
. Our President and CEO is Dr. Tingshao Zhu. He is also the principal inventor of the Artificial Intelligence and Machine Learning Software that underpins our product line. The third active partner in our company is Kevin Jewell who comes to us from the Alberta Ingenuity Centre for Machine Learning (AICML). Lastly, and by no means least, the University of Alberta is the fourth partner in the firm and has exclusively licensed the EzSeer technology to us.

Although Dr. Zhu has been developing this technology for the past 6 years, and our team has been working on the commercialization plan for 1 year, it has only been since October 1, 2007 that we have been incorporated to do business. This milestone could not have been accomplished without the greatly appreciated efforts of TEC Edmonton's Kim Ito and Jayant Kumar. A special thanks goes out to the best Mentor anyone could ask for - Bruce Johnson - founder of Intuit and Quicken business programs. My personal appreciation goes to UofA Technology Commercialization Professor Dr. Michael Lounsbury for introducing me to the TEC Edmonton team and this tremendous opportunity.

November is already shaping up to be a very active month for EzSeer and readers of this Blog can expect to hear more about our public forums and events. For now I will sign off with a short description of what EzSeer does, and our current marketing aspirations.


EzSeer translates user behaviors into user interests and intentions. Essentially, EzSeer uses cutting-edge data mining algorithms to predict the user’s intentions, that is, it looks over your shoulder when you are on the computer, observes your actions, and through Artificial Intelligence Software determines your true interests.

For example, no matter what other actions you may have taken prior to Googling "Paris Hilton", Google will return to you (excluding sponsored links) about 1 million articles on the California Socialite. If just prior to Googling "Paris Hilton" you were observed to visit say, "Hotels.com" you would still get the Socialite from Google. From EzSeer you would get a Hilton Hotel in Paris. Your behavior gave away your true interests.

We have identified three industries or marketplaces for EzSeer technology and they are: Call Centres like those run by Dell Computers, Social Networks like FaceBook or MySpace, and Online Advertising as it appears on most public web sites.

EzSeer is able to predict the user’s intention based on the user’s behavior, to deliver the most relevant information (CRM, Call Centre, Enterprise Search), or connect users to the most interesting community groups (Social Networking), or present users with advertising that actually appeals to them (Online Advertising). EzSeer can also be integrated with any existing search system, acting as a proxy between the user and any search engines, to trigger the search engine to return more relevant information. In short, we can also make Google return more relevant results.

Currently, we have passed a 5 week, 104 participant study program on EzSeer Technology. What we need right now is an Angel Customer to get us well past the proof-of-concept stage. Our focus to-date has been to find a willing Call Centre but we could start in one of the other market spaces aswell.

I hope that I have imparted a clear albeit brief insight into our ambitions. We also have produced White papers which can more fully explain the technical and marketing aspects of our technology.

If I can be of assistance in answering anyone's questions regarding our company or our products please feel free to write to Jim Ortlieb. E-mail address ortlieb.jk@telus.net

Thank you and please look for future articles.

Jim

COO EzSeer
See what you want easier.

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